maymay, the popular Myanmar maternal Health application built by Koe Koe Tech has over 400,000 registered users, 1.3 million monthly user engagements, and 140,000 quizzes taken per month after 2 years of product launch. The social reach of the app was over 2 to 3 million with ~230K+ subscribers.

The main features that we have developed are a knowledge-sharing social feed with content on maternal and child health, nutrition, infectious diseases, non-communicable diseases (NCDs), and reproductive health for the pregnant parents for 9 months to 3 years of consultation services. maymay application also sends daily push notifications based on the relevant stage of pregnancy life. At the later stage of the product, we introduced information-sharing features such as maternal, child, female health, nutrition, fitness, covid19-related information, lifestyle, and beauty. The app is available in all 330 townships in Myanmar and is available in 9 ethnic languages.